“I don’t know, but I know it when I see it.”
Oh, that’s a big help, thanks. Good design is balance, function, energy, interest. Or put another way, cool and efficient functions and never a bad hair day.
A good design needs to be beautiful, yet unobtrusive, useful, yet not boring, essentially just enough without too much, a carefully crafted fine line. No matter what direction the design of your project takes –fun, beautiful, frisky, quirky, elegant, baroque, whatever fits your need– the solid elements of design tie it all together quietly, solidly behind the scenes.